Millennials (those born between 1980-2000) have finally come into their own. During 2017-18, they will outspend the Baby Boomers and by 2020, they will become the largest population group comprising 75% of the workforce. Although much maligned, millennials are truly a unique generation that demonstrate markedly different lifestyle characteristics to their predecessors. Understanding and responding to these differences could be a huge asset to your creative business. Whilst the significant purchasing power of the Boomers shouldn’t be ignored, winning Millennials…