6 ways to engage millenials for your creative business success

6 Ways to Engage Millennials for your Creative Business Success

Millennials (those born between 1980-2000) have finally come into their own. During 2017-18, they will outspend the Baby Boomers and by 2020, they will become the largest population group comprising 75% of the workforce. Although much maligned, millennials are truly a unique generation that demonstrate markedly different lifestyle characteristics to their predecessors. Understanding and responding to these differences could be a huge asset to your creative business. Whilst the significant purchasing power of the Boomers shouldn’t be ignored, winning Millennials…

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Why caring about what others think is toxic thinking

Why caring about what others think is toxic!

We are all subject to what others think. The whole world has an opinion about everything; the question is how you deal with it when it’s directed at you.  This has been a major issue for me personally in the past. You may have noticed that, contrary to all the ‘how to write and manage a blog’ opinions, I commit the biggest sin of not posting on a particularly regular schedule. I wrangled with this one for a quite a…

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